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Why Under Armour is a high-end Brand

Why Under Armour is a high-end Brand

  • Wednesday, 12 August 2020
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1. Popularity

Under Armour was founded in 1996. Although it has only been established for more than 20 years, there is still a certain gap in the development time between it and other major sports equipment brands Nike and Adidas. However, due to the proper operation of the company, there is now a considerable part of the world. The teams all use its customized jerseys.

It can be seen that its popularity is still very good, because if there is no considerable popularity, will these star teams use its products? Obviously not. The popularity has provided an answer to the question of what grade is Under Armour.

2. Price and sales

Under Armour brand sports products include sports shoes and socks, sportswear, sports caps and sports backpacks. Under Armour products of this type are sold on major domestic e-commerce platforms or physical stores.

The price of Under Armour sportswear basically starts at RMB 180. Take the classic Under Armour brand slippers lgnote V, which is priced at RMB 279. This is the case for a pair of slippers. Many people dare not dare. Imagine?

But although the price of this slippers is high, the sales volume is not low. High product price and high sales volume are the characteristics that a high-end brand product should have.

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